- Identified the core health and safety vendors in the UK market and documented their background and positioning
- Reviewed and compared core features and functionalities of each vendor and assessed product videos to understand capabilities and workflows
- Collected pricing information and studied customer reviews and reference sites to understand perceptions and concerns around pricing
- Compared pricing structures, service tiers, and commercial models to highlight gaps and opportunities
- Created pricing scenarios and recommended market-relevant options, including tiering, bundling. and discount strategies
- Provided detailed recommendations on pricing, feature priorities, and roadmap decisions to improve market fit and go-to-market results

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